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What is SEO (search engine optimization)?

Updated: Apr 28

SEO is a marketing discipline centered on growing visibility in organic (non-paid) program results. Search engine optimization encompasses each of the technical and creative parts needed to boost rankings, drive traffic, and increase awareness in search engines.

There are several aspects to search engine optimization, from the words on your page to the manner different sites link to you on the web. Generally, search engine optimization is simply a matter of creating sure your website is structured in a manner that search engines understand.

Search engine optimization is not just about building search engine-friendly websites. It’s concerning creating your website higher for people too. At Moz, we believe these principles go hand-in-hand.

This guide is intended to explain all areas of Search engine optimization —from finding the terms and phrases (keywords) that generate traffic to your website, to creating your website friendly to search engines, to building links and marketing the unique price of your website. If you’re confused concerning this stuff, you’re not alone, and we’re here to help.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, however, they still would like help. The major engines are continuously operating to enhance their technology to crawl the web additionally and come back with higher results to users. However, there’s a limit to however search engines will operate. Whereas the correct SEO Company Adelaide will web you thousands of visitors and increased your attention, the incorrect moves will hide or bury your website deep within the search results where visibility is minimal.

In addition to creating content offered to go looking engines, Search engine optimization also helps boost rankings so that content is going to be placed wherever searchers can additionally readily notice it. The net is changing into increasingly competitive, and those companies who perform search engine optimization can have a decided advantage in visitors and customers.

Read more Is SEO Still Worth It in 2021?

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